India is now in the limelight for its expertise in some segments of the Medical Devices sector. Owing to its high growth potential in terms of domestic manufacturing and global exports, the Medical Devices, Surgical Equipments and Pharmaceutical Machineries sector has emerged as the ‘Sunrise Sector’ of India. EEPC India, under the aegis of Ministry of Commerce and Industry, Government of India, has identified Medical Devices as one of the four focus sectors under ‘Brand India Engineering.’
‘Brand India Engineering’ is an initiative being implemented by EEPC India under the aegis of the Ministry of Commerce and Industry, Government of India, in close cooperation with Industry to enhance India engineering exports, by highlighting and showcasing Made in India products and their capabilities in the global market. The initiative involves a 360-degree approach in promoting branding of Indian engineering products.