By 2022, the installed power capacity in India is expected to reach 350 gigawatt (GW), from 243 GW in 2014, on the back of increasing industrialisation and economic development. The total market size of electrical machinery in India is anticipated to reach USD100 billion by 2022. The Electrical Machinery sector consists of generation, transmission and distribution machinery. The Transmission and Distribution market expanded at a compound annual growth rate (CAGR) of 6.7% over FY07-13. Boilers (16%), Cables (15%) and Transmission Lines and Conductors (12%) account for a large chunk of the revenue. The generation equipment market is expected to expand at a CAGR of 12.7% over FY12-22.
The Government of India has de-licensed the Electrical Machinery industry and has allowed 100% foreign direct investment (FDI) in the sector. EEPC India, under the aegis of Ministry of Commerce and Industry, Government of India, has identified the Electrical Machineries, Equipments and Components sector as one of the four focus sectors under ‘Brand India Engineering.’
‘Brand India Engineering’ is an initiative being implemented by EEPC India under the aegis of the Ministry of Commerce and Industry, Government of India, in close cooperation with the industry to enhance Indian engineering exports, by highlighting and showcasing Made in India products and their capabilities in the global market. The initiative involves a 360-degree approach in promoting the branding of Indian engineering products.
India’s Electrical Machinery and Equipment industry is highly diverse and manufactures a wide range of high- and low-technology products. The industry directly employs around half a million people and provides indirect employment to another one million people. India produces the full range of electric power generation and transmission machinery.
The Brand India Engineering campaign launched by the Ministry of Commerce and Industry, Government of India, aims at creating true brand value in international markets for Indian engineering products and services. It is expected to catapult India’s status in engineering capabilities by highlighting India’s competitiveness, credibility and service commitments in the engineering sector.
EEPC India is the premier trade and investment promotion organisation in India. It is sponsored by the Ministry of Commerce and Industry, Government of India, and caters to the Indian engineering sector. As an advisory body it actively contributes to the policies of Government of India and acts as an interface between the engineering industry and the Government. Set up in 1955, EEPC India now has a membership base of over 13,000 which includes PSUs, Corporates, SMEs, Chambers and Associations, State Trade Promotion Bodies, etc of which over 70% belong to MSMEs. The main objective is to promote trade, joint ventures, strategic partnerships and investments and acting as a catalyst in the promotion of trade, investment and strategic partnerships.
EEPC India has dedicated panel for Electrical Machinery and Equipments. Through this panel it extends benefits of various Government schemes such as MDA and MAI for trade promotion globally. Annually, EEPC participates in global trade shows and exhibitions and through this panel it acts as a dedicated interface for policy advocacy with the Government and Industry stakeholders.
The Indian Electrical Machinery and Equipment industry boasts of a diversified, mature and strong manufacturing base backed by a robust supply chain. With state-of-the-art technology in most subsectors at par with global standards, the major export markets for Indian electrical equipment are the USA, Germany, UAE, Saudi Arabia, France, UK, Nigeria, China, Kenya and Brazil. Given the need for electrical machinery and equipment and the current thrust of the Indian government, this sector has naturally lent itself as a priority for ‘Make in India.’ Some of the important facts of the sector are:
Increased power demand has led to capacity augmentation. During FY07-16, India’s energy requirement grew at a CAGR of 5.5%, reaching 1114 billion units in FY16. The rising demand for energy has led to increasing capacity addition for power generation. During FY16 (April-November 2015), energy requirement in India stood at 749 billion units.
Ms. Priyanka Chakraborty,
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