By 2022, the installed power capacity in India is expected to reach 350 gigawatt (GW), from 243 GW in 2014, on the back of increasing industrialisation and economic development. The total market size of electrical machinery in India is anticipated to reach USD100 billion by 2022. The Electrical Machinery sector consists of generation, transmission and distribution machinery. The Transmission and Distribution market expanded at a compound annual growth rate (CAGR) of 6.7% over FY07-13. Boilers (16%), Cables (15%) and Transmission Lines and Conductors (12%) account for a large chunk of the revenue. The generation equipment market is expected to expand at a CAGR of 12.7% over FY12-22.

The Government of India has de-licensed the Electrical Machinery industry and has allowed 100% foreign direct investment (FDI) in the sector. EEPC India, under the aegis of Ministry of Commerce and Industry, Government of India, has identified the Electrical Machineries, Equipments and Components sector as one of the four focus sectors under ‘Brand India Engineering.’

‘Brand India Engineering’ is an initiative being implemented by EEPC India under the aegis of the Ministry of Commerce and Industry, Government of India, in close cooperation with the industry to enhance Indian engineering exports, by highlighting and showcasing Made in India products and their capabilities in the global market. The initiative involves a 360-degree approach in promoting the branding of Indian engineering products.